HOT AND SPICY!!

A nice lazy Sunday afternoon and I was enjoying a drive, (obviously hubby dear was driving) and I was letting my mind drift off when I heard it, and was brought back to earth with a resounding thud…..

Tere Ankhen Garam Masala
Tere Honth Garam Masala


Adnan Sami (I think) and his plaintive wail. Must be hunger pangs that bring so much anguish into his singing, what with his crash diet and his desperate bid to hold on to his lady love. I hope he knows that he has all our collective sympathies in his tough times.

The song set me thinking. Is this some desperate lyricists' last ditch attempt to make his song “hot and spicy” per the director’s (I am guessing that's the guy who has a say in such matters) instructions? We seemed to have moved from flowers, gardens, the moon and what have you to straight to the no longer dull and boring kitchen shelves. Talk about thinking out of the box err the carton/sachet that the masalas come in.

Or is this some new marketing gimmick thought up by the ad gurus to promote masalas? What with the myriad brands available, instant food and fast food, the dog eat dog world of massala makers and their marketing team had no other go but to innovate and dream up this song.

Or is this just an admonishment to errant home-makers(does this breed still exist?) from the consumers of their cooking not to forget to add the garam masalas(in the midst of their movie watching, serial watching or gossip session over the compound wall) and render everything insipid?

All said and done the humble garam masala has left the confines of the kitchen shelves to land on everyone’s lips and be the talk of the town. Mission accomplished!!!